The blog

Born August 11th 2011. Pretty Not Included is a corner of the web that balances a healthy beauty fix (mainly skincare) alongside exploring a slow living journey through everyday life and creative work. Always on the look out to showcase new and exciting innovation in beauty and promote small, independent businesses.

The blogger

I'm Sarirah (that's sa-reee-ra). A self-proclaimed skincare junkie, business owner and software developer on a slow living journey. After spending a few years working in beauty, that insight into the industry changed the way I write and consolidated my passion for technology and trends. Aside from writing this blog, I freelance as a product photographer and founded Pretty Analytics (current + future beauty trend storytelling).


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