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About

The blogger

I'm Sarirah (that's sa-reee-ra). A self-proclaimed skincare junkie and software developer on a slow living journey. After spending two years working in beauty, that insight into the industry changed the way I write, it made me love beauty more and consolidated my passion for technology and trends. Aside from writing this blog, I create stock photography and founded Pretty Analytics (data visualisation + trend monitoring for the beauty industry).


The blog

Born August 11th 2011 as a mental escape from the stresses of life. Pretty Not Included is a corner of the web that balances a healthy beauty fix alongside a slow living journey and creative lifestyle.

Get ready for a large helping of beauty content to satisfy your appetite on industry trends, innovation and skincare from around the world.