The blogger

I'm Sarirah (that's sa-reee-ra). A self-proclaimed skincare junkie and software developer during the day. After spending two years working in beauty, that insight into the industry changed the way I write, it made me love beauty more and consolidated my passion for technology and trends. Currently,  I'm embarking on the mission of launching a business to combine these passions of mine. So watch this space! If I'm not at my desk you can probably find me behind the camera or making tea.

The blog

Born August 11th 2011 as a mental escape from the stresses of life. Pretty Not Included is a corner of the web that balances a healthy beauty fix alongside blogging tips and lifestyle content.

Get ready for a large helping of beauty content to satisfy your appetite on industry trends, innovation and skincare from around the world.